Hey I'm Daniel Snell 
and I build lightning fast WooCommerce Stores That Convert.
Lightning Performance
Sub-50ms server response times and instant page loads.
3x Conversion Lift
Proven optimization strategies that directly impact revenue.
Smart Automation
Intelligent workflows that save hours of manual work.
Editor Empathy
User-focused design that makes management effortless.
Speed Meets Commerce Excellence.
Transforming WooCommerce stores into lightning-fast, high-converting powerhouses through optimization expertise and automation.
Impact by the numbers
15+
Years of WordPress
<50ms
Server Response Times
3x
Average Conversion Lift
100+
Sites Optimized
WooCommerce has incredible potential, but most stores are held back by slow performance, poor UX, and manual workflows. After 15+ years as a Growth Engineer for leading technology and ecommerce companies, I've seen firsthand how speed and user experience directly impact revenue.
Editor Empathy, UX Excellence, and SUPER FAST performance aren't just buzzwords — they're business requirements.
At WooThatsFast, we don't just optimize your store — we transform it into a high-performance sales machine. By combining deep WordPress expertise with modern optimization techniques and smart automation, we help store owners focus on growth while their sites run at peak performance. Every millisecond matters when it comes to conversions.
Our optimization framework goes beyond basic caching. We implement server-level optimizations, database query refinements, critical CSS generation, and intelligent resource loading that can reduce load times by 80% or more.
Automation isn't about replacing people — it's about amplifying their impact.
We build custom automation workflows that handle inventory management, order processing, customer communications, and reporting. This means your team spends less time on repetitive tasks and more time on strategic growth initiatives. Our solutions scale with your business, handling 10 orders or 10,000 with the same efficiency.
Meet Daniel Snell
With over 15 years of WordPress expertise and a background as a Growth Engineer for leading technology and ecommerce companies, Daniel Snell founded WooThatsFast with a simple mission: make WooCommerce stores incredibly fast and easy to manage. Passionate about Editor Empathy and user experience, Daniel combines technical excellence with a deep understanding of what makes online stores successful. Every optimization, every automation, and every solution is built with one goal in mind — helping store owners achieve super fast, high-converting sites that scale.
Resource Hub
Curated recommendations for WordPress themes, hosting, plugins, and tools to help you build better websites faster.
WordPress Themes
(wordpress themes reviews, comparisons, and recommendations)
Blocksy
Developer-Focused Analysis
An in-depth analysis of Blocksy's architecture, plugin reduction capabilities, and developer-focused features for building maintainable WordPress ecommerce sites.
Built for Speed, Designed for Growth
Every feature and optimization is engineered to make your WooCommerce store faster, more efficient, and easier to manage.
Core Web Vitals Mastery
Achieve perfect scores on Google's Core Web Vitals with server-level optimizations and intelligent resource loading.
Database Optimization
Refined queries and indexing strategies that handle millions of products without breaking a sweat.
Intelligent Caching
Multi-layer caching strategies including object caching, page caching, and CDN integration for instant load times.
Workflow Automation
Custom automation that handles inventory, orders, and customer communications while you focus on growth.
Transform Your Store's Performance
Expert optimization and automation services designed to make your WooCommerce store incredibly fast, highly converting, and easy to manage.
Performance Optimization
Achieve sub-50ms server response times and instant page loads. We optimize every aspect of your WooCommerce store for maximum speed and Core Web Vitals compliance.
What's included:
- Server & Database Optimization
- Critical CSS & JS Optimization
- Image & Media Optimization
- Core Web Vitals Enhancement
Deliverables:
Custom Development
Get bespoke WooCommerce solutions built for speed and conversions. No bloated themes or plugins - just clean, fast code.
What's included:
- Custom Theme Development
- Plugin Development
- WooCommerce Extensions
- API Integrations
Deliverables:
Conversion Rate Optimization
Boost your revenue with data-driven UX improvements. We optimize checkout flows, product pages, and user journeys to maximize conversions.
What's included:
- Checkout Flow Optimization
- A/B Testing Implementation
- Cart Abandonment Recovery
- Product Page Enhancement
Deliverables:
Maintenance & Support
Keep your store running at peak performance with proactive maintenance, security monitoring, and expert support when you need it.
What's included:
- 24/7 Performance Monitoring
- Security Updates & Patches
- Regular Backups & Recovery
- Priority Support Access
Deliverables:
Need a complete store transformation?
We offer comprehensive packages that combine performance optimization, automation, and ongoing support for maximum impact.
Accelerate your planning journey
Take control of your workflow step-by-step with smart tools, actionable insights, and seamless collaboration
Get Organized
Start strong by syncing your calendars and tools like Google Calendar, Trello, and Slack in one place.
Track Progress
Monitor your performance with real-time dashboards and detailed analytics. Stay ahead with automated reports.
Collaborate Seamlessly
Empower your team with shared dashboards and instant communication tools. Keep everyone aligned with integrated platforms.
Integrate Seamlessly
Integrate seamlessly across multiple platforms to enable smooth, automated task handovers.
Blog Posts
Insightful articles on web development, design trends, and digital strategy to help you grow your online presence.
Make Your WooCommerce Store SUPER FAST
Join hundreds of store owners who've transformed their WooCommerce performance. Get your free speed audit and discover exactly how much faster your store could be running.